dmitri-artemov.com

Quote of the day: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

Archimedes

Simplified Ages Breakdown

Rephrasing one of my Internet Marketing Mentors Alex Jeffreys’ presentation slides that went like this:
Agricultural age
Industrial age
Informational age

I took the liberty of adding the following:

Lever – age

According to Oxford Dictionary:

Lever

- a rigid bar resting on a pivot, used to move a heavy or firmly fixed load with one end when pressure is applied to the other
- a projecting arm or handle that is moved to operate a mechanism a control lever
- a means of pressurizing someone into doing something

According to Oxford Dictionary:

Leverage

1. the exertion of force by means of a lever
- mechanical advantage gained by leverage
- the power to influence a person or situation
2. 1) [with obj] 1) [usu. as adj.] (leveraged) use borrowed capital for (an investment), expecting the profits made to be greater than the interest payable
2) use (something) to maximum advantage the organization needs to leverage its key resources

According to Oxford Business & Management Dictionary:

Outsourcing -

- The buying in of components, sub-assemblies, finished products, and services from outside suppliers rather than by supplying them internally. A firm may decide to buy in rather than supply internally because it lacks the expertise, investment capital, or physical space required to do so. It may also be able to buy in more cheaply or more quickly than manufacturing in-house…
- In certain instances, computer, legal, and personnel services have been outsourced as well as the more traditional manufactured components.

According to internetmarketingdefinitions.com

Out-task [Out-tasking – AD]

Often used along with outsource, out-tasking is different from outsourcing in that out-tasking is usually done on a smaller scale and for a shorter period. A one-time project would be considered out-tasking rather than outsourcing.

For some reason people tend to believe that they are using one when in real fact they are using another. The answer is quite simple – THEY ARE VERY SIMILAR. Yet, there are inherent differences in-between the two.

Out-tasking – a fixed set of instructions, or tasks that should be completed to certain specifications by someone else

Outsourcing – is rather seen as a higher level of understanding and/or trust in the source outside of the company to take over the responsibility to develop and produce the necessary product according to your defined specifications

In other words, outsourcing is possible with a company or an individual you believe to be professional enough to relieve you of the necessity to be checking on their progress every so often, effectively granting you the freedom to think strategically and leaving all the details and the actual plan of their job to the outsource. These subtleties could really make or break your long-term otherwise productive relationship with your business partners
So it is of paramount importance just to make sure that speaking of outsourcing and out-tasking both sides really mean the same thing. As long is there is a mutual understanding as concerns the real definitions of these two ubiquitous terms you are all set for a mutually beneficial business realtionship.

Quote of the day: All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.

Arthur Schopenhauer, German philosopher (1788 – 1860)

A couple of days back I tried to checkout the TrafficGeyser, a paid subscription video submitting service with a twist, but found them closed until further notice. It implies that they are working on something bigger than that. Some noticed they now offer a “business in the box package” somewhere in the vicinity of $2000 (rumors differ from $1500 up to $2500), I was not able to get to the actual offer page being redirected to something irrelevant, so I really would not know.
Where it all leaves us, Internet Marketing coaching students wanting the service comparable to TG? Let us have a loook at the alternatives.

TubeMogul
Sign up Free. 2 more paid options with more choices
Basic Upload Services Free
Basic Analytics Free
Before Uploading your Videos you should be registered at each site you are planning to deploy them
Another important thing to consider – there are indications that your uploaded video may be banned if they consider it “promotional”…

ArticleVideoRobot – an awesome tool. A web-based application that lets you convert any Ezine article into a talking Video (up to 10 min playtime) under a $1. Video gets submitted to up to 17 videosharing sites. And according to Maria Andros videos DO sell.
There is a 2 week FREE trial period on signup.

VideoWebWizard by Keith Gilbert – converting and embedded code-producing desktop software for you to upload videos to your own site.
Cost: under $70
VideoSubmitWizard by the same author. Video Submit Wizard costs under $40 every 3 months. 14 days trial period under $5. Number of videoshare sites the videos get submitted to just under 30. Obvious downside is that you have to tie up your computer for many hours a day to upload all your videos.

Incansoft A set of desktop utilities including most of the submitters I could only think of – VideoBot, BlogBot, GFXVideo Writer, SocialBot, PressBot – Distribute Your Press Releases to 25 of the TOP, Free Online Press Release Services With One Click…
Video Bot with Automatic Registration to almost all listed video-sharing files (under 100 all in all).
Upside is FREE life-time updates (very important fact as the submission rules change often enough virtually rendering your investment non-
working and downright useless)

SENuke. Web-based service that does everything SEO as the name implies. Feature list extends to more than 30 paragraphs with the indication of more to be added. It is actually a continuity program that have 2 packages. One for $67/month and another one for $127/month.
Among the features are: Video submission, Article submission, Social network submission and headlines spinning (so that you would not
submit exactly the same material), posting of auto-generated RSS feeds etc, etc.

Web2Mayhem. Web-based service, similar set of features with the above-web-based services. Among the features are:
Social Account Creator, RSS Submitter, Social Bookmarker, Video Syndicator, Article Distributor, Blog Poster creates blogs at free
services like Blogger.com and auto-post quality content to them. PAD Submitter, PODCast Submitter etc.
Cost: $127 per month

I have started this post with the video submission in mind, but somehow it evolved into a “whole package” SEO offers. All of these are
definitely worth having a look at.
Hope you find this information useful. Leave a comment. Let me know what you think about it.

Quote of the day:  ”We may not imagine how our lives could be more frustrating and complex – but Congress can.”

Cullen Hightower

Is money REALLY in the list?

Visionary of the Business management Joseph M. Juran suggested a principle and named it after Italian economist Vilfredo Pareto, who observed in the beginning of XX century that 80% of the land in his homeland was owned by only 20% of its population.
It is now known as 80-20 rule or principle.
As concerns Internet Marketing the 80-20 rule is almost universal; the best example of which is your analytics and testing where it becomes very obvious – traffic vs targeted traffic ratio falls into this category. 20 percent of our efforts bring about 80 percent of our results.
The money is in the list… if we got 20 cent every time we read or hear this we all should have been millionaires by now.
In parallel with Jim Collins who said: “…the old adage: “People are your most important asset” is wrong. The right people are your most important asset.” – we should say: ” Big list is your most valuable asset” is probably not enough. But the RESPONSIVE list most probably is.
Along with this, targeted traffic is a lot more useful compared to “totally” irrelevant to your niche traffic.

Tell me what you think about it.
Dmitri